Motion graphics are a type of video animation that enhances graphic elements by bringing in motion, colour, and timing. Motion graphics animated video content can give videos a visual flair that holds the viewers’ attention. 

Motion graphics can serve a wider variety of purposes for a promotional video for a content marketing campaign to 2D animation for sales collateral, or an explainer video for internal communication.

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Benefits of Motion Graphic Video Production

Motion graphic video production can make complex ideas simple. If you have a lot of information you need to convey, motion graphics can be a great way to make the ideas come alive to entertain and not overwhelm your audience.

Motion graphics are a type of video animation that enhances graphic elements by giving them movement. They elevate scenes in videos that would otherwise be still by bringing in motion, colour, and timing. Motion graphics animated video content can give videos a visual flair that holds the viewers’ attention.

Motion graphics can be helpful at all levels of your business, whether you apply this technique to a promotional video for a content marketing campaign, combined with live-action for social media posts, 2D animation for sales collateral, or an explainer video for internal communication.

Vmation can help at all steps in creating videos, no matter what content you and your design team are trying to elevate.

What Motion Graphics Can Do for You

Motion graphics can make complex ideas simple and easy to grasp. If you have a lot of information you need to convey to your target audience, motion graphics can be a great way to make the ideas come alive to entertain and not overwhelm the viewer. They can range from three seconds long to three minutes, so your options are endless.

Motion graphic video production can tell a story. If a message or video isn’t visually appealing by itself, motion graphics can be a great way to boost memorability and appeal—especially when you combine it with creative sound design.

Plenty of statistics prove why motion graphics will work for you. When a social post contains a video, it gets shared 1200% more than both text and photo posts combined. Websites that contain motion are more likely to be at the top of a Google search, and motion graphics can increase lead generation by 300%.

No matter what industry you’re in, motion graphics can be a great way to amplify your video production and message.

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