Video is a compelling way to differentiate your financial services business in a crowded space. Whether it is building your brand, keeping in touch with your customers, providing internal compliance training, or marketing your products, video creates engagement and attention that is impossible to replicate in other media.
Financial Services may often be perceived as difficult to understand by the consumers, video especially when combined with modern animation techniques can transform complicated ideas into a compelling easy to follow a story.
Video is one of the most effective ways to personalise your message, gain trust from your prospects and deliver information that is easy to digest, entertaining and engaging. The ROI is fantastic because you can re-use it across many different channels whilst using different edits.
The top 4 needs of our customers
Company overview – The easiest way for clients to know and appreciate what you do and the services you provide
Brand differentiation – The first rule of marketing is to differentiate yourself from your competitors. Video is one of the most effective ways to reinforce this message, it captures people’s attention and is highly effective at showing differences and highlighting benefits.
Application explanation – financial applications and processes can be difficult to explain with text and images. A 5-6 minute document can easily be explained in a 45-sec video with far greater retention.
Testimonials – videos of customers and industry experts create a much stronger emotional connection and greater trust than any other media.
We will work with you to create the most effective communication to deliver for you-
Showcase your brand with impactful imaging that captures prospects attention
Engaging training and product use videos that increase your ROI
We believe that video is the best form of communication in your marketing suite. Our creative team will work with you to ensure that we create the most effective video communication targeted at your customers that delivers the results you want.
In our initial strategy meeting, we make sure that we have a complete understanding of your brand standards, tone, and expectations. From there tour dedicated producer ensures that timelines and expectations are being met and exceeded.
For ideas on using video and animation to grow your financial services business, contact Vmation today.
Take a look at some of our financial services videos below.
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