So you’ve got an A-star team, but put them in front of a camera and they go from being a Wallace, to a Gromit. In the realm of corporate videos, this is not uncommon. Team members often have to step up to present in front of the camera, particularly if you are a CEO or team leader. So how do we manage a camera-shy colleague?
We share four tricks to turn team members into video stars.
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When it comes to preparing, it’s always a good idea to have the script prepared earlier. There’s nothing worse than being given a script on the day of the presentation and being told you have to present… Unless, of course, you are in the 10% of the population that like public speaking. If a team member is in charge of the script, and another is presenting, it’s a good idea to organise an agreement between the two. That way the script can be shared with the presenter on the earliest date possible.
Practice, practice, practice
As the saying goes, practice makes perfect. There are many different ways to practice. From standing up and rehearsing your lines, to reading off a script. Using teleprompters are also a great way to practice the delivery of the script, as it allows you to focus on getting the right tone and body language. After all, a compelling speech doesn’t just have great content, but also great delivery.
Be a cheerleader, not a Debbie Downer
For the colleagues standing on the sidelines, it’s easy to critique and pick apart issues with the presentation. But it’s important to remember that it’s a lot harder to present. So being positive and encouraging, even when your talent makes a mistake, is of huge help. After all, fixating on a point, will only get them more anxious and decrease their confidence on camera. A friendly smile and nod is a simple way to show your support.
When it comes to video, one of its beauties, is the ability to retake shots. Whilst, it is not advised to retake every single shot, it does offer the flexibility to retake the ones that don’t turn out as expected. Reassuring your talent that they can retake a shot if they need too certainly helps take some stress off their shoulders. After all, we all are human and we do make mistakes
Presentations aren’t a piece of cake for everyone, so finding ways to support your team members, can send them in the right direction to becoming the next video star.
If you’re looking to get started on your next corporate video, but need some help, contact the team at Vmation today.