Video and animation are ideally suited to software and technology industries.  At Vmation, we use video and animation to help our clients demonstrate software, showcase software user cases, build engagement with channel partners, and optimise customer care.

Software and technology applications can be difficult to explain easily in text and static images, often leaving viewers confused and frustrated.

A well-thought-out video can deliver all the right information easily in 45 seconds, with a pleasurable engaging experience for the viewer. Compared to 5minutes of text and image explanation, easily the difference between a customer staying on your site to connect with you or leaving.


The top 4 needs of our customers in software and technology are

  • Software navigation- easy to understand mobile and desktop interface navigation

  • Training video-More in-depth usage of systems and technology

  • Company overview- benefits, company philosophy, why buy your service

  • Brand differentiation- The first rule of marketing is to differentiate yourself from your competitors. Video is one of the most effective ways to reinforce this message, it captures people’s attention and is highly effective at showing differences and highlighting benefits.


Why Vmation

We will work with you to create the most effective communication to deliver for you-

  • Profitable leads

  • Pre-qualified inquiry

  • Showcase your brand with impactful imaging that captures prospects attention

  • Engaging training and safety videos that increase your ROI


Our Approach

We believe that video is the best form of communication in your marketing suite. Our creative team will work with you to ensure that we create the most effective video communication targeted to your customers that deliver the results that you want.

In our initial strategy meeting, we make sure that we have a complete understanding of your brand standards, tone, and expectations. From there our dedicated producer ensures timelines and expectations are being met and that your creative content is being developed.


For more information on our software and technology communications solutions, contact our expert team today.


Take a look at some of our software and technology videos below.

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