It’s no secret that video has been one of the biggest trends in the marketing world thanks to the creation of major platforms like Youtube, TikTok, Instagram and so many others!

But what’s happening in the world of video marketing right now?

In this article, we will cover some of the key video marketing statistics to help you incorporate videos into your marketing strategy this year.

Before we dive into the stats, here are the types of video you can create to market your business.

The most common video method used is the explainer video, which is a short video explaining your products or services.

Other types of video content marketing include:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of presentations
  • Product demos and reviews
  • Video testimonials
  • Video ads


Now, let’s look at the numbers 


Video Marketing Statistics Summary


  1. 83% of video marketers say video has helped increase the average time their visitor’s spend on page
  2. 86% of video marketers say video has increased traffic to their website
  3. 94% of video marketers say video has increased user understanding of their product or service
  4. 84% of video marketers say video has helped them generate leads
  5. 78% of video marketers say video has directly helped with sales
  6. 43% of video marketers say video has reduced the number of support calls they’ve received


Key takeaway: There’s no need to wonder about the benefits of video marketing for business. It’s definitely worth it. 


Video marketers aren’t the only ones who see the value of video in your business strategy, check out the infographic we made with all the data you need to know about video marketing: 



Making video easy for you


We understand that video and animation is perceived as difficult. We have gone to

great lengths with our processes to make it easy for you to deliver impactful video



The most work you have to do is attend our kickoff meeting. We capture everything

in our strategy document and then write the scripts for you, create storyboards

and keep you updated all the way. All you have to do is approve or give us your



To learn more about our video services, or our ‘you shoot, we edit’ video solutions, or for a confidential discussion on how to create compelling video content, get in touch with the Vmation team.