Why Video is so Effective

August 08, 2019

Did you know that on average, a consumer is seeing 600 messages from brands daily? That’s huge!To stand out among…

Did you know that on average, a consumer is seeing 600 messages from brands daily? That’s huge!To stand out among those brands, it is even more important to deliver a concise, engaging message to the right customer at the right time. Video can do this. Video has the power to convey a lot of information to the viewer without overloading them in an already media-saturated environment; in fact, one minute of video is worth 1.8 million words!

”The number of views on branded video content has gone up by 258% on Facebook and 99%…”

Facebook, Instagram, Linkedin and email marketing platforms are now strongly promoting the use of video as content and have developed their platforms to support it. The number of views on branded video content has gone up by 258% on Facebook and 99% on YouTube since 2017. As for email –video content increases click-through rates in email marketing by 2-3 times, driving more traffic to your website. Video is more likely to go viral or to be shared, with a whopping 92% of video viewers sharing what they have seen with others. If you are posting to your social media channels, your video is shared 12 times more than any text or images combined.

”your video is shared 12 times more than any text or

images combined.”

For a long time, advertisers have understood the value of video. It’s where most of their budget is spent, as they know that 1 in 4 consumers will lose interest in a brand if they don’t have video to develop their brand awareness, and so they use video at all stages of the sales funnel. However, you don’t need the budget of huge advertising firms to reap as much reward. As most video content is consumed on social media and online, video is not expected to look as flashy as high-end brands. This means you can still film yourself, have the experts edit and polish up your handiwork and create a good looking video without the flashy price tag.

”Do-it-yourself video kits such as selfv by vmation are a cost-effective way to create lots of video content with your own hands”

Do-it-yourself video kits such as selfv by vmation are a cost-effective way to create lots of video content with your own hands. Selfv is a take-home kit that allows you to tell your story, in your voice, with your people. Then it’s just as simple as handing it over and letting the video team edit everything for you. The result: more video, more engagement, more growth – with trackable ROI!

Contact us today to see how easy it is to grow through video. Check out selfv below.