4 Reasons why your company needs an animated logo - and how you can get one for free

October 08, 2021
We all know this; a logo is the heart of a brand’s identity. It represents the company’s personality and plays a significant role in a branding strategy. However, the days when design was only print-focused, static, flat and one dimensional are now gone.      

Now, animated logos are the future. It is becoming normal to stream moving images – including your animated logo design – everywhere. If done properly, you will delight your customers.

 

Still in doubt? Here are 4 reasons why your company or product needs an animated logo:

 

  1. ANIMATED LOGOS ARE MORE ENGAGING

 

Consumers now have more access to video content than ever before, and this trend is only getting more pronounced. As consumers increasingly choose to access content online over television, businesses need to adjust to this behaviour and capture their audience’s attention.

 

  • Animated content is 12 times more likely to be watched than text is to be read
  • Animated content on landing pages is capable of increasing conversion rates by over 80%
  • Visuals—gifs, images, and video—boost engagement with social media, boosting views by 48%
  • Adding moving content to marketing emails can boost click-through rates by 200-300%
  1. HIGHER BRAND AWARENESS AND RETENTION

 

If a picture is worth a thousand words, then an animation is worth a million.

Visual content attracts more views and is more memorable – defeating the purpose of a still logo. If you display an animation in a campaign, not only will your audience pay more attention, but they are more likely to retain your brand’s message.

 

 

  1. ANIMATED LOGOS HAVE A HIGH RETURN ON INVESTMENT.

 

Animated logos are a low-cost brand asset because one asset can be used effectively across many marketing communication channels and platforms including TV ad end-frames, digital advertising, website, social media posts, YouTube, digital signage, landing pages, PowerPoint presentations, screen-savers – the list goes on!

 

 

  1. COMPANY PROFESSIONALISM

Customers may not be marketing experts, but they still know what is trending. A lot of famous companies including Google, Netflix and Xbox have already acquired animated versions of their logos. Brands that invest in an animated logo project a credible image and innovative mindset. Now that you know how beneficial an animated logo can be for your brand – it’s time to get one. Not sure how? You’re in luck because Vmation is giving out free animated logos throughout the month of October.

 

All you need to do is book a strategy meeting (where we can discuss the creative aspects of your animated logo) through the link below and use our promo code. That’s it!

 

For more information on video, get in touch with our friendly team or click “Get started” below. Use promo code ‘OCTOBER’ to get your FREE animated logo today.

 

 

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