Safety training is the fastest-growing market for video and animation currently, and for good reason. There is no better way to create deep engagement around safety than through video and animation. When lives matter, every percentage increase counts.
Vmation has developed safety content and safety training for a range of clients in high-risk industries, providing us with a strong understanding of what works best to engage employees in the safety space.
This is one of our core specialties and over the years we have developed systems and processes to make it extremely easy for our clients to create highly effective and engaging safety videos.
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Benefits of video
Studies have shown that video improves people’s ability to remember concepts and details. Viewers retain up to 95% of a message when they watch it in a video compared to 10% when reading it and 10% when they hear it. It is far easier for people to understand and absorb information by watching video content. With video, you can explain and demonstrate procedures with visuals to help employees learn by example.
Your health and safety message needs to be clear, concise, and engaging because it’s one of the most important messages in your company; it keeps your workforce safe. No matter what industry you’re in, safety is most likely a vital part of your culture. If you employ technicians or even office workers, health and safety in the workplace form a cornerstone of your organisation.
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Tips for Safety Videos
You can amplify your safety training videos in several ways. Incorporating animation can be an excellent way to show hazardous tasks your employees should avoid, for example. It’s challenging to act out or role-play those situations in a safe but convincing manner to make a live-action video, so utilising animation is a great way to keep your material relevant and punchy.
When possible, include anecdotes to connect your audience to your message. Stories can be a significant way to elicit an emotional response and leave a mark on your audience.
No one expects health and safety training videos to be the most exciting content, so surprise your employees! While safety is not a laughing matter, including some light humour or jokes in your animated message may keep your audience more engaged.
Health and Saftey Videos
Videos will engage your employees more effectively than text-based materials – 95% more effectively, to be exact. Most individuals will absorb more information in a meaningful way when learning through videos than by reading text. Health and safety videos function to keep your workforce safe, so presenting that information most compellingly will make a significant impact.