Motion graphics come in different shapes and sizes, but most are still images brought to life to explain a story, statistics, or any and all kinds of information. Incorporating animated video production into your videos can significantly increase levels of engagement and viewership for your video agency, production service, or video marketing.
Types of Video Animation
You can find a number of different kinds of motion graphics techniques—including 2D animation, 3D animation, and stop-motion—for your animation video
A 2D animation involves sequencing together in post-productions illustrations that an artist has drawn in a flat landscape. This sequence creates the illusion of movement and is most recognizable in hand-drawn, classic cartoons.
Video animations rendered as 3D animation use computer-generated digital media imagery to make them appear more lifelike. This type of production provides exciting marketing opportunities, as you can create a realistic advertisement without actually shooting.
The stop-motion technique in video animation has been around for a while, but brands are using it in a new and exciting way. A good example of stop-motion in modern times is a recipe or cooking explainer video. Creators can cut to each ingredient or step in the recipe while creating a short, engaging explainer video.
Benefits of Video Animation
Brands choose to use video animations for many reasons. It is more important than ever to catch your viewers’ attention quickly, and motion graphics can greatly increase levels of engagement. In a study by Twitter, posts with animation videos received 55% more engagement than posts without any animated videos.
On top of this, video animation can be a great cost-saving measure that offers companies a lot of flexibility. Using video animation instead of traditional shooting can give brands more control over their end product, with a lot less hassle in equipment and timing.
Animated videos are a great resource to convey a message simply and clearly, while also presenting it in an exciting and engaging way. Stay ahead of the curve, and make your move to animated video production for your next video production company project.
