Culture and Internal Communication

Culture is important: it creates a shared corporate identity, binds teams together and provides a framework for making decisions in a turbulent world.

The Importance of Culture

Vmation has years of experience helping senior leaders communicate, build and maintain culture through video. Video allows senior leaders to communicate directly with staff, celebrate cultural exemplars and share organisational values, all in an engaging way.

To learn more about using video to build your culture, get in touch with our video experts today.

Viewer retention on video

Studies have shown that video dramatically improves people’s ability to remember concepts and details.

It is far easier for people to understand and absorb information by watching video content. With video, you can explain and demonstrate procedures with visuals to help employees learn by example.

  • Video Viewer Retention – Up to 95%
  • Reading Information – 10%
  • Hearing Information – 10%

Corportate culture messaging 

In a post-Covid world, with increasingly distributed workforces disrupted by travel restrictions, how are senior leaders to build and maintain a strong corporate culture?  The answer is video.

Videos are an easy, engaging, and cost-effective way to send information to employees in a format to which they are likely to pay attention.

Research has found 95% of a message is retained when it is watched in a video compared with just 10% when the message is read in text form.

Personal preference for video is also high: 80% of people will watch a video while 20% will read text on a page.

People prefer video to any other medium, whether it be an update from the CEO, training and education, or staff onboarding.

Our Corporate Video Production Services

Our expert staff at Vmation have many years of experience creating internal communication videos. We know that capturing your the tone and essence of your culture is key to engagement. We take all the hard work out of video creation, helping you with the storyboarding, scripting and organisation.

For more information on how to get the most out of your internal communications contact our expert team today


Did you know we offer corporate subscription video?


Unlock true value at a fraction of the cost. 


Contact Vmation

Looking to create engaging video, animation or eLearning content? Get in touch with Vmation! Our team is dedicated to making the process easy and stress-free.


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