6 Reasons Your Business Needs Video Content Marketing
As a business owner, you’re always looking for ways to reach more customers and grow your company. Boosting your reach and brand awareness is an important part of this. With today’s technological advances, there has never been more opportunity to benefit from digital marketing strategies.
If you’re searching for a powerful marketing tool for your business, video content marketing is the way to go. Video is one of the most versatile and effective ways to reach your target audience. We’ll take you through six reasons why your business needs video content marketing in this blog.
What Is Video Content Marketing?
Video content marketing is the process of creating and distributing engaging videos with the aim of promoting or selling a product or service. Video content marketing can be used to raise awareness of your brand, build trust and credibility and drive traffic to your website. The use of video marketing has grown very popular in recent years, with more businesses using it to reach their target audience online.
You can incorporate video content marketing organically or through paid ads. Whichever you choose, video can offer your business a high return on investment for the following reasons.
Why Video Content Marketing Is Important
1. Video Increases Brand Awareness And Trust
Video content marketing is an excellent way to connect with your target audience and build trust and credibility. It allows you to show your audience who you are, what you know, and how you can help them.
You might sell fashion and beauty products, offer handyman services or work in hospitality for a living. Whatever industry you work in, investing in video content is highly beneficial for generating brand awareness. In fact, according to Australian Business News, 84% of marketers consider video marketing to be an effective tool for generating leads and sales.
Creating a sense of trust is an important part of running a successful business. Your consumers need to trust your brand before they will make a purchase. Video content is one of the best ways to build that trust, as it allows you to show your audience who you are and what you stand for.
People are visual creatures and are more likely to remember something if they can see it. Video content is the perfect way to communicate your message and ensure that your audience remembers it.
2. Video Is An Engaging Medium
In today’s fast-paced world, it’s hard to get people to slow down and pay attention to something for more than a few seconds. People are more likely to watch a video than read a blog post or article, making video an effective and engaging medium to advertise with.
The heightened level of engagement that comes with video allows consumers to understand your brand better. Whether it’s through tone of voice, choice of music, visual effects or even fashion – audiences can form an idea about your brand on a much more granular level.
Video content is also a great way to show off your products or services in a way that text and images simply cannot. You can use video to demonstrate how your product works or show off its features in a way that will get potential customers interested.
3. Video Is Great For SEO
It’s no secret that building your brand’s SEO presence can be challenging. It’s not easy to always get it right and, when you do, it can be hard to maintain it. While pictures can add substance to your website, videos can take it to the next level.
Including a video on your website’s landing page can increase the time spent by viewers on your site. In fact, Moovly estimates that businesses with webpage video content are 53 times more likely to be found first on search engines like Google.
When it comes to SEO, the same rules apply as for static content. Your videos will need to be optimised, with engaging headings and descriptions. While it can be straightforward to create a basic video for your product or service, the creation of quality videos can be much more time consuming. As such, it’s likely to be more cost and time effective to hire the services of a professional video company to bring your vision to life.
4. Video Helps You Reach A Wider Audience
Video isn’t just a great way to improve website engagement – it’s also a powerful tool for reaching new audiences. Platforms like YouTube and Facebook make it easy to share video content with a wide range of people. If your videos are shareable and interesting, they could quickly go viral.
This is a great way to increase brand awareness and build an audience for your business – both of which are essential if you want to see long-term success. It’s important to tailor you videos to the specific social media platforms you’ll be posting them on – this ensures you are creating videos that are optimal length and style for the targeted audience.
5. Video Increases Your Conversion Rate
If you’re selling products or services online, it’s important to have a high conversion rate. This is the percentage of website visitors who take action after watching your video, and it can be a make-or-break metric for your business.
Fortunately, video is an extremely effective way to increase conversions. This is likely because video makes your products and services more relatable and easy to understand. When potential customers see how your products work and what they can do for them, they’re much more likely to make a purchase.
Video Content Marketing With Vmation
If you’re looking to add video content marketing to your website or online store, Vmation is the perfect solution. We offer tailored service to create the highest quality corporate video production in Brisbane.
Our team of skilled professionals can help you every step of the way to ensure that your video is creative, engaging and informative. Contact us today to learn more about our corporate video production services.