Video and animation are highly effective ways for franchisors to communicate with their franchise networks. Whether it is franchisee recruiting, ongoing franchisee training and development, or engaging with your consumers, communicating through video and animation will increase engagement and information retention, helping you to achieve the results you’re looking for.
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Benefits of franchising video production
Whether you are looking to engage with your consumer, recruit new franchisees, or deliver content to your existing franchise network, video and animation are the most cost-effective tools in building long-term trust and engagement.
Studies demonstrate that content delivered through video and animation is more engaging, more comprehensible and retained more effectively by your audience, which means you’re more likely to achieve the results you’re looking for.
Get People’s Attention
An essential facet of marketing is to get a potential customer’s attention. Most people already receive an overwhelming amount of information and marketing, so you need something special to stand out from the crowd. Video produces an immediate effect, and people prefer watching a video over reading the same information.
Videos are much better at evoking emotional responses than text (unless you’re a literary giant). The combination of sound, music, and visuals profoundly engages and instantly connects the video and the watcher. People are more likely to prefer brands that make them feel something, and video is the ideal way to evoke strong emotions.
Value for Money
It takes a lot more work to produce a video than it is to write content. This alternative makes videos more attractive to potential customers. It also increases many key marketing metrics, including click-through rates, organic inbound links, and unique site visits.
Higher Communication Effectiveness
Most people learn best through a mixture of verbal and auditory cues, making video an excellent method to educate people without boring them to tears. It’s a great way to provide a lot of information in an easy-to-digest format, helping potential customers make informed decisions about your products and services.