How can video increase brand awareness? We’re so glad you asked.
In the ever-evolving and crowded market of 2023, leveraging engaging and high-quality video content has become paramount for companies to increase their brand awareness. If you’re wondering how greenscreen studio video can contribute to this, you’ve come to the right place.
Case Study: Vmation and HopGood Ganim Collaboration
To illustrate the effectiveness of video in brand promotion, let’s delve into a recent collaboration between Vmation and Hopgood Ganim.
HopGood Ganim, a long-term user of our SelfV product, has experienced significant success and positive outcomes throughout their video content creation journey. The consistent use of SelfV has played a vital role in bolstering their brand presence and engaging their target audience effectively. SelfV is a solution we provide for clients requiring a consistent volume of video content each month. It offers a cost-effective approach where we supply an easy-to-use kit and provide face-to-face training for the shoots. We then handle the editing process to ensure a professional result.
HopGood Ganim faced several significant challenges that posed obstacles to maintaining their desired level of SelfV content. These challenges encompassed time constraints, staff changes, and evolving content requirements, each requiring careful consideration and strategic solutions.
- Time Constraints: As a busy law firm, HopGood Ganim found themselves grappling with time limitations. The demands of their legal practice and client commitments left little room for their marketing team to dedicate sufficient time and resources to creating and managing SelfV content. The time-intensive nature of video production, including planning, shooting, and editing, became increasingly difficult to manage within their existing schedules.
- Staff Changes: HopGood Ganim experienced staff changes within their marketing department, including transitions, new hires, and role adjustments. These shifts inevitably disrupted the continuity and efficiency of their SelfV content production process. The loss of institutional knowledge and the need for new team members to familiarize themselves with the SelfV workflow and requirements added further complexity to their content creation efforts.
- Evolving Content Requirements: Over time, HopGood Ganim’s content requirements and objectives evolved to adapt to changing market dynamics and audience preferences. They recognised the need to diversify their video content beyond the scope of SelfV, incorporating studio shoots and location shoots to offer a broader range of engaging visuals and storytelling techniques. However, this transition required careful planning and seamless integration to ensure a consistent and coherent brand image.
In collaboration with HopGood Ganim’s marketing department, we conducted a comprehensive review of their content plan for the next 12 months. Based on this assessment, we modified their existing subscription agreement to include studio shoots and location shoots. We decided to retain a minimal amount of SelfV content, which would be suitable for webinars and other specific materials.
The implementation of studio shoots has allowed experts from different departments within HopGood Ganim to effectively showcase the firm’s unique advantages. Our conveniently located CBD office houses a fully equipped green screen studio, ensuring a seamless experience for partners who can easily utilise teleprompters if needed, with minimal distractions. On the other hand, location shoots have provided abundant overlay material from their offices and additional interview content.
Key Success Factors:
Flexibility and alignment with the client’s content plan have been instrumental in delivering impactful videos suitable for various media platforms. The subscription model ensures a consistent flow of video content with reinforcing messages over an extended timeframe. This approach allows us to allocate resources in advance and maintain cost-efficiency in production, providing the greatest value for the client.
By adapting to HopGood Ganim’s evolving needs and collaborating closely to align with their content strategy, Vmation has successfully delivered compelling video content that resonates with their target audience across multiple channels.
Introducing our Easy Video Creation Competition: Claim Your Free Studio Shoot!
We understand that video and animation may seem daunting to many. However, at Vmation, we have meticulously streamlined our processes to make delivering impactful video content a breeze.
To make it even easier for you, we are excited to announce our competition where the first 5 companies that fill out the form below will receive a complimentary 30-second studio shoot video.*
To participate in the competition and claim your free studio shoot, simply fill in the form below. Don’t forget to enter the Promo Code STUDIO23 for eligibility.
Choose from two enticing options:
- Studio shoot with simple captions.
- Studio shoot with overlays, allowing you to incorporate your existing videos or images.
Don’t worry about the nitty-gritty work. Our dedicated team will guide you through the process. All you need to do is attend our kickoff meeting, where we’ll capture all the necessary information in our strategy document. From there, we’ll take care of writing the scripts, creating storyboards, and keeping you updated every step of the way. You’ll have the final say, as you can easily approve or provide any amendments.
For expert advice on maximizing the impact of your video, get in touch with our knowledgeable team today. We’re here to help you make the most out of your video content.
We look forward to transforming your vision into a compelling video. Let us handle the rest while you sit back and reap the benefits!
*Terms and conditions apply.
For more information on how to get the most out of your video contact our expert team today.
The Power of Video
Using a combination of video and animation will engage people’s attention and help them retain information: with the right videography and animation, a message that might take 5 minutes to comprehend through a written update can often be absorbed through a 45-60 second video.