If you are looking to make a mark in 2021, you don’t need all the bells and whistles. Effective brand marketing is less about creating a ton of content, but rather about investing in content that brings in a high ROI. Cue corporate video production.
Whilst it may seem daunting to get started with video, with the right tools, knowledge and support, you’ll be on your way in no time.
Showcase Your Brand
Your brand is what makes your business stand out from the rest. Whilst you may have a series of images, text, audio clips and fonts that define your brand – the most tangible way of presenting your brand’s complete identity is through corporate video.
Team Members’ Personality
Your business is not made up of just structures, processes and values alone. A core part of your business is your people. Showcasing your team members’ personalities on screen is a fun and authentic way to connect with customers, co-workers and others.
When you capture your team on video, you show their emotion and personality in a much quicker and simpler way than can be achieved through images, text and sound alone. It is also far more engaging to watch a colleagues’ personality bounce off a screen than read about it on paper.
A key aspect of a brand is the emotional tie that brands have with people. After all, a brand speaks to people, not robots nor computers, so getting human connectivity right will help your brand stand out. Video effectively communicates emotion.
Engage with Audiences
A good brand communicates to an audience, but a great brand connects with audiences beyond just talking to them. Video content is more likely than any other media to be viewed for longer than three seconds. This allows you to engage with audiences in a much deeper way than any other media form. You can answer audience questions and address topical content, in less time and to a larger audience, by using video.
Stand Out on Social Media
It’s 2021. If you’ve spent any time on social media at all, you’ll know just how much video dominates the social media landscape. From Snapchat to Instagram Stories, Facebook Watch, Tiktok and Reels, these were born out of a common medium – video. The demand for more video content coincides with its ability to be easily comprehended and to keep audiences engaged.
With video being viewed more times than any text or image on social media, to get your post seen, you should be using video.
Make 2021 the year of video
Ready to make 2021 the year of video? Get in touch with our team of video and animation experts today!