The Evolution of Video Marketing

March 02, 2020

Video marketing has become the centre of many great marketing strategies for entrepreneurs and businesses, alike. Think Gary Vaynerchuk, Dove’s…

Video marketing has become the centre of many great marketing strategies for entrepreneurs and businesses, alike. Think Gary Vaynerchuk, Dove’s Real Beauty campaign and Old Spice: “The Man Your Man Could Smell Like” (2010) campaign.

Today we’ve become so accustomed to video that it is everywhere we look, from our phones to the television and back to the iPad.

But where did it all start? Let’s take a look at the evolution of video marketing.

1941: Video Marketing Begins

Video marketing was first introduced in 1941, when Bulova, a watch company ran the first-ever commercial in New York, during a Yankees game.

1981

40 years later, MTV launched ‘Video Killed the Radio Star’ by the Buggles – a very fitting title for what was soon to be a reality.

1983

After only two years, Apple released its Macintosh commercial during the Super Bowl.

1992 – 1995

The era of viral videos started to emerge in the 90s with Jesus vs. Frosty video in 1992, and the first viral video, The Spirit of Christmas in 1995.

2005: YouTube Enters the Market

Heading into the noughties, video-sharing platform, YouTube was invented. Little did everyone know, this platform would quickly change how video has been consumed. Nike was quick to jump on this opportunity, amassing one million views for their Ronaldinho video.

2006

Not long after, Google realised the potential of YouTube and bought it for 1.65billion US dollars. This set the start of brands entering the YouTube space to launch campaigns, in efforts to boost recognition and reach a large spectrum of potential customers across the web.

One of the most successful campaigns launched on YouTube was Dove’s beauty campaign, which aimed to change the culture of advertising by challenging beauty stereotypes.

2010

This marked the year where the first interactive video campaign was launched by Old Spice.

The campaign did very well on its initial launch, but it was the response campaign that really grew the brand to become one of the best selling brands for male grooming. This catalysed the expansion of creative video in areas such as charity and government.

2016 – 2018: Video Marketing & Social Media

Heading into the late 10’s, Facebook CEO Mark Zuckerberg sees the potential of video and opens up a designated video tab on Facebook and Instagram.

Tiktok, a video sharing platform, also became a huge trend, particularly amongst Gen Z.

2020

Today video outperforms all content types on social media.

YouTube has grown from zero to one billion views in just one decade, since its launch in 2005.

87% of marketers use video as a marketing tool.

 

What will the future hold?

With the rapid advancement of technology, we can only imagine how many videos will grow in the next few years. That’s why we’ve jumped on the video bandwagon to help businesses grow using this powerful tool.

Want to take full advantage of the power of video? Contact the team today to get started on your next one.