Webcasting Fundamentals

August 20, 2018

Take a look at what Glen Richards, founder of Greencross Vets and Petbarn and shark on the popular television series Shark Tank and…

Take a look at what Glen Richards, founder of Greencross Vets and Petbarn and shark on the popular television series Shark Tank and Brad Vinning, partner at ClarkeKann Lawyers have to say about their experience with a live webcast.

What is a webcast?

A webcast is a live stream of an event that is broadcast to your audience in real time. The footage captured can also be edited and published as a video after the event has ended. Webcasting is a growing trend for across many industries, allowing businesses to connect with customers in a meaningful way.

What are the benefits of webcasting?

Choosing a webcast is fantastic way of communicating with your audience on a large scale. Like video, webcasting makes it possible to communicate directly with your ideal customer and puts you in control of the message.

The interaction you can achieve with live webcasting is on a whole new level. With tools such as live question and answer and audience chat, your webcast can help you reach deeper engagement and participation.

Webcasting is also a cost effective option for taking your message to a larger audience. You know the costs involved in having your audience all physically attend your event, seminar or conference. With a webcast, you can streamline things without sacrificing the quality of the content, the number of attendees or the depth of engagement. In fact, you might even see a better result on these metrics!

What types of communications make for a good webcast?

The beauty of webcasting is that you can use it for both internal and external communications, meaning the possibilities are endless! Here are a few ideas to inspire you:

Events and Training

Announce your latest product launch, discuss your quarterly financial results, host a seminar or workshop, or provide training and support to your customers.

Company Meetings

Update your staff and investors on your successes, have your CEO and executive team address your staff (particularly handy if you are spread across multiple locations) or facilitate strategy sessions.

What else should I do with my webcast?

Don’t forget to promote your webcast to increase the number of attendees you get on the day. Share the event on your website and social media accounts, and email your customers to let them know.

Once it’s over, be sure to publish an edited version of the recording for people who missed it, or want to refer to it again.

If you’re holding a physical event, offering access to the webcast recording as an alternative to attending in person is a popular option that directly helps your customers by supporting their own busy schedules.

Ready to get started?

Contact our team of webcasting gurus today to discuss how a webcast could benefit your business.