During the age of social media, your audience is constantly online and they are watching! In such a short period of time, video has gone from being a clunky, disjointed and barely distributable content medium to flourishing into engaging and affordable offerings that can deliver your message in a sharp and efficient way.
Globally, marketers are using this medium to their advantage, providing customers and organisations with the right message at the right time, in the right format.
VIDEO IS PROVIDING A WAY TO DELIVER A MESSAGE IN BITE SIZE FORMATS THAT DOESN’T MENTALLY EXHAUST THE CONSUMER
Videos effectiveness has really reached new levels in 2019, largely due to the improvement of the platforms that host and distribute this content. Social media platforms like Facebook, Instagram and most email platforms now strongly promote video content, and have adjusted their platforms to ensure video content is responsive and easily digestible for the viewer.
This has provided businesses with the perfect delivery mechanism directly to their customers’ pockets. Video is now the platform that 2019 marketers are turning to because they can get their message across in an engaging manner, on the medium that consumers expect.
Second to this, as social platforms advance and consumers are bombarded with messages across all platforms, the consumers’ attention span is decreasing. This is where video really comes into its own – video is providing a way to deliver a message in bite size formats that doesn’t mentally exhaust the consumer. With consumers now seeing on average 600 brand messages a day – it is now more important than ever to deliver the right message, to the right audience, at the right time.
For more information on how video can assist your organisation, get in touch with us today.