Looking to create a social ad that WOWs your audience or a piece of social media content that stops your customers from endlessly scrolling down their newsfeed?
With over 1 in 3 Australians turning to social media to gather information about brands, social media connectedness is key to engaging audiences to buy, question or interact with your content and/or brand. Unlike traditional media, social media allows a two-way conversation with consumers, which helps to connect with customers on a human level.
Whilst there is not one way of creating thumb-stopping content, we’ve researched a few tried and tested methods that are proven to get more eyeballs on your post.
Here a few ways to elevate your content from average to amazing:
Highlight the offer and benefits
The attention span of most of us is not very long, eight seconds to be exact. If you waffle on about this and that, the point of your content piece can easily be lost – before consumers even get to your point, or reach your call to action.
If you focus your content on what you are offering and the benefits, this allows you to be clear and concise and focus on the ideas that really matter.
Users also respond better to visuals, so instead of including too much text in the copy, using images, graphics and videos in your social media content allows viewers to consume ideas much more easily and with more pleasure, too!
Tailor social media content for the platform
Depending on the social media platform, users have a preferred way of receiving information. For example, on Twitter, text-based quotes are the most popular forms of content. On Instagram, however, graphics and videos attract more attention. Depending on the platform, you would want to tailor your content to match how users prefer to consume content.
Target your content to your audience
You can’t sell to everyone. Knowing who your audience is, is key to creating content that will appeal to them.
Understanding your audience needs allows you to create content that aligns more closely with them. Things such as the language used, tone, colours, choice of visuals, format and text – are all key elements that can attract a particular audience to a piece of social media content.
Use video
There’s no denying that video content receives more eyeballs and engagement than text, audio, and visuals alone. People LOVE video content and there are stats to prove it too – you can read more about that here. Video is a far more engaging and interactive way to speak to audiences, so much so, video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
https://vmation.wistia.com/medias/s9aezt9fgx?embedType=async&videoFoam=true&videoWidth=640
In summary, if you’re looking to get more eyeballs on your post, clearly highlight the offer and benefits, tailor content to the social platform, target content to your specific audience and utilise video. By following these simple steps, you will be well on your way to creating content that speaks to your crowd and generates results!
For more information on video, get in touch with our friendly team.