Recently, videos have surged in popularity as a content marketing format. This is because they are one of the most profitable and versatile forms of marketing. Simply, video works because they can convey messages in ways that are engaging and digestible, without exhausting the viewer. There are so many reasons why you should consider video content marketing to accelerate your marketing efforts and grow your business! Here are our top four.

Benefits of Video Content Marketing

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1. Help People Understand Your Message

With the rise in digital, consumers often lack the understanding that they would get from a face-to-face communication effort. This can result in fewer sales and an overall lower return on investment. The interactive nature of video works to combine visuals with hard to understand or complex content, to help consumers understand the message.

For example, an online retailer may bring an exciting new product to market. It can be difficult to explain the technology and the benefits of this product using just words. Now, consider watching a video tutorial demonstrating how to use this product.

This is a much simpler and more efficient way to highlight the product’s core components and convince users it’s worth the purchase. In fact, according to Video Brewery, website visitors are 64% more likely to purchase a product online after watching a video. This statistic alone should be enough to convince you to experiment with video marketing.


2. Drive Organic Traffic

Adding relevant video content to your website can significantly increase your Google search rankings. Video can increase your chance of ranking on page one of Google by 50 times! And considering Google is the largest search engine in the world, it’s well worth the effort.

YouTube is the second most popular search engine in the world. With 2 billion logged-in monthly viewers, this is likely where your audience is searching. Uploading informative content on YouTube can boost your Google rankings, and also build significant brand awareness for your business.


3. Keep Viewers on Your Website Longer

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Simply by adding a video to your website’s landing page, your viewers are likely to stay on your website longer and view more pages. This is because when you’re initially able to grab their attention with engaging and useful content, the consumer becomes intrigued in learning more about your brand.

On top of this, video content is the preferred medium of choice. According to eMarketer, consumers are four times more likely to watch a product video than read a description.

The type of video content you choose to feature doesn’t really matter, as long as it’s relevant to your audience. This could include a testimonial video, product demonstration or an explainer video. For more video ideas, read our blog, Top Marketing Video Ideas for 2020.


4. Increase Your Email Click-Through Rate

Including a video in your email campaign can boost open rates by 19% and click-through rates by 65%, when you include the word video in your subject line. This encourages your audience to learn more about you and your products.

Because video is such a powerful method of communication, telling your audience about a new company video excites them to open your email. The videos you create for your marketing campaign don’t need to be complicated. Even a thank-you video can be extremely effective in building trust and seeing great results.


Why Video Marketing Works

Video content marketing captures your user’s attention, improves your performance and also increases your return on investment. Find out more in our blog, The Proof is in The Play Button; Why Video Marketing Works.


Contact Vmation to Get Started With Video Content Marketing

It’s now easier than ever to create video content and use it to accelerate your marketing efforts. Vmation is Brisbane’s leading video production company and production house. We can help you create corporate videos, animated explainer videos, and even provide you with the tools to create your own videos.

To find out more about video content marketing, or to get started, contact Vmation today!