Video content marketing is critical to businesses and brands operating on social media.  In order to stand out on social media platforms, businesses need to share content that is engaging and valuable, and nothing beats video content.

With extensive experience helping corporate and government organisations create social media content, we are experts on best practices and how to create video catered to each social platform.


Video on social media gets three times the number of inbound links than text posts. Social video also generates 1200 percent more shares than text and images combined. Video emotionally engages the viewer, displays content in a more digestible way, and spreads more quickly.

Because video shares information rather than telling you, it creates a deeper emotional connection. That’s why  92% of people share video content with others.

The competition to be seen is immense and static images with text can’t compete; video holds attention 5x more than stills.

For more information on how to get the most out of your social video content contact our expert team today.

The Power Of Video

Check out some of our recent marketing videos we have created for our awesome clients.

viewer retention on video

We know that video increases the time visitors spend on your site, which tells search engines that your site is engaging visitors, leading to higher organic rankings:  according to Moovly when video is embedded on your website you are 53 times more likely to show up first on Google.

Video builds trust and trust is the basis of long-term conversion of sales. The trend in marketing is away from selling towards attracting people to your brand, products, and services by providing interesting and useful information.

Landing page videos are able to increase conversion rates by 80%. That means videos can lead directly to sales.

  • Video Viewer Retention – Up to 95%
  • Reading Information – 10%
  • Hearing Information – 10%

choose the best video for your message 

Marketing videos can range from short animations to increase brand awareness to comprehensive product demonstrations to showcase your latest offering. We offer all of our customers the option to choose from a wide range of video types, or we can create something entirely custom-made for your unique brand.

Videos remain an excellent medium for advertising, especially as people spend more time on their mobile devices. If you want to reach your customer base and speak to them on their level, marketing videos are a cost-effective, highly effective way to do so.

types of SOCIAL MEDIA videos

Filmed videos

The gold standard of marketing videos, filmed videos provides excellent flexibility and versatility. Whether you want to record testimonials or a product demonstration, we have all the video and sound equipment to produce a high-quality product that will promote your brand and entice new customers.

Animated explainer videos

If you offer highly specialised services, you may benefit from having promotional videos breaking down your products and services. We use a combination of animation techniques, infographics, icons, and images to explain your services clearly and concisely and in a fun and novel way.

Animations can help customers visualise and contextualise your product. If you’re in the construction or design industry, you know the value of a good mock-up, and 3D animation can take this to the next level.

Digital hybrid videos

Digital hybrid videos combine real-life filming with digital graphics to create an effective marketing tool. If you want to avoid the high cost of an entirely filmed video, this may be a suitable alternative for you.

Don’t need all the bells and whistles of a full service agency?

Check out our you-shoot-we-edit option, SelfV.