Types of Video Animation
You can find a number of different kinds of motion graphics techniques—including 2D animation, 3D animation, and stop-motion—for your animation video
A 2D animation involves sequencing together in post-productions illustrations that an artist has drawn in a flat landscape. This sequence creates the illusion of movement and is most recognizable in hand-drawn, classic cartoons.
Video animations rendered as 3D animation use computer-generated digital media imagery to make them appear more lifelike. This type of production provides exciting marketing opportunities, as you can create a realistic advertisement without actually shooting.
The stop-motion technique in video animation has been around for a while, but brands are using it in a new and exciting way. A good example of stop-motion in modern times is a recipe or cooking explainer video. Creators can cut to each ingredient or step in the recipe while creating a short, engaging explainer video.
In less than 2 minutes, animated explainer videos help to illustrate complex ideas in simple, engaging, and meaningful ways. They are one of the most powerful resources for content marketers today, with the goal of describing your company’s products (or services) in a way that resonates with your target audience’s pain points — introducing your solution as the best solution.
Benefits of Video Animation
Brands choose to use video animations for many reasons. It is more important than ever to catch your viewers’ attention quickly, and motion graphics can greatly increase levels of engagement. In a study by Twitter, posts with animation videos received 55% more engagement than posts without any animated videos.
On top of this, video animation can be a great cost-saving measure that offers companies a lot of flexibility. Using video animation instead of traditional shooting can give brands more control over their end product, with a lot less hassle in equipment and timing.
Animated videos are a great resource to convey a message simply and clearly, while also presenting it in an exciting and engaging way. Stay ahead of the curve, and make your move to animated video production for your next video production company project.
Bring your brand to life with Animation
Make your viewers reality a little shinier
Animated videos are the perfect combination of entertainment, nostalgia and simplicity. They bring information sharing to life.
Breakthrough the clutter of text
Communicate your key points in an appealing and engaging way. Viewers retain 95% more information from videos compared to text.
Empower your audience
A short explainer video does wonders for your lead generation efforts. Your audience is empowered knowing more about your points of difference.
Humanise your brand
Showcase the relatable, human element of your brand using corporate animated video production.
Create, Produce & Edit
Unlimited Expert Support
Get the most out of every video with access to your very own dedicated producer, working with you from start to finish.
Marketing Strategy and Analytics
We workshop the best video marketing strategy designed to meet your goals, and then give you ways to measure the results.
Ideas and Technology Innovation
Using the latest trends, technology and equipment, we’ll help you tell your message in an engaging, insightful and creative way!
Custom Solutions That Convert
We’ll help you maximise your lead generation and conversion results using state-of-the-art, call to action video strategies.
The Power of Animated Training
Animation is a highly effective learning and branding tool that captures the attention of viewers in less than 1/10th of a second.
Our process to crafting high quality, engaging animated videos
Production Workshop & Strategy
We work directly with you to determine the objectives of your animated video project and develop an animated video marketing strategy that delivers results.
Capture, Produce & Edit
We use highly innovative technology and animation video production principles to craft memorable, engaging, and beautiful animations that align with your personal branding.
Market Distribution & Performance
We use state of the art, call to action animation technology to maximise lead generation results from your video content. This enables you to access quality performance insights.
