Types of Video Animation

You can find a number of different kinds of motion graphics techniques—including 2D animation, 3D animation, and stop-motion—for your animation video

A 2D animation involves sequencing together in post-productions illustrations that an artist has drawn in a flat landscape. This sequence creates the illusion of movement and is most recognizable in hand-drawn, classic cartoons.

Video animations rendered as 3D animation use computer-generated digital media imagery to make them appear more lifelike. This type of production provides exciting marketing opportunities, as you can create a realistic advertisement without actually shooting. 

The stop-motion technique in video animation has been around for a while, but brands are using it in a new and exciting way. A good example of stop-motion in modern times is a recipe or cooking explainer video. Creators can cut to each ingredient or step in the recipe while creating a short, engaging explainer video. 

In less than 2 minutes, animated explainer videos help to illustrate complex ideas in simple, engaging, and meaningful ways. They are one of the most powerful resources for content marketers today, with the goal of describing your company’s products (or services) in a way that resonates with your target audience’s pain points — introducing your solution as the best solution.

Benefits of Video Animation

Brands choose to use video animations for many reasons. It is more important than ever to catch your viewers’ attention quickly, and motion graphics can greatly increase levels of engagement. In a study by Twitter, posts with animation videos received 55% more engagement than posts without any animated videos. 

On top of this, video animation can be a great cost-saving measure that offers companies a lot of flexibility. Using video animation instead of traditional shooting can give brands more control over their end product, with a lot less hassle in equipment and timing. 

Animated videos are a great resource to convey a message simply and clearly, while also presenting it in an exciting and engaging way. Stay ahead of the curve, and make your move to animated video production for your next video production company project. 


Bring your brand to life with Animation

Make your viewers reality a little shinier

Animated videos are the perfect combination of entertainment, nostalgia and simplicity. They bring information sharing to life.

Breakthrough the clutter of text

Communicate your key points in an appealing and engaging way. Viewers retain 95% more information from videos compared to text.

Empower your audience

A short explainer video does wonders for your lead generation efforts. Your audience is empowered knowing more about your points of difference.

Humanise your brand

Showcase the relatable, human element of your brand using corporate animated video production.

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Create, Produce & Edit

Unlimited Expert Support

Get the most out of every video with access to your very own dedicated producer, working with you from start to finish.

Marketing Strategy and Analytics

We workshop the best video marketing strategy designed to meet your goals, and then give you ways to measure the results.

Ideas and Technology Innovation

Using the latest trends, technology and equipment, we’ll help you tell your message in an engaging, insightful and creative way!

Custom Solutions That Convert

We’ll help you maximise your lead generation and conversion results using state-of-the-art, call to action video strategies.

The Power of Animated Training

Animation is a highly effective learning and branding tool that captures the attention of viewers in less than 1/10th of a second.

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The proof is in the clips. See for yourself.

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Our process to crafting high quality, engaging animated videos

Production Workshop & Strategy

We work directly with you to determine the objectives of your animated video project and develop an animated video marketing strategy that delivers results.

Capture, Produce & Edit

We use highly innovative technology and animation video production principles to craft memorable, engaging, and beautiful animations that align with your personal branding.

Market Distribution & Performance

We use state of the art, call to action animation technology to maximise lead generation results from your video content. This enables you to access quality performance insights.

Don’t need all the bells and whistles of a full service agency?

Check out our you-shoot-we-edit option, SelfV.

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What can animation help you achieve?

Create great quality marketing & branding material.

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Marketing & Advertising

Marketing & Advertising

Easily distributable online, animated marketing videos help you to grow brand awareness, boost loyalty and improve customer retention.

Website Content

Website Content

Having video content on your website tells Google that you offer high-quality content. This results in your site being 53 times more likely to show up first on Google!

Internal & Branding Communication

Internal & Branding Communication

Communicate important training principles by speaking to your audience in a clear visual language that uses recognisable symbols that anyone can understand.

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