How Animated Corporate Videos Can Humanise Your Brand

Animated corporate videos are an excellent way for brands to gain recognition and a sense of personality. By humanising your brand, you allow customers and clients to connect with your company on a deeper level, increasing loyalty and customer retention rates. Animated videos can also help to increase web traffic and social media engagement, as well as boost SEO rankings.

Learn about the power of animated corporate videos to help humanise your brand today.


Types Of Animated Corporate Videos

There are many different types of animated corporate videos, from whiteboard explainers to motion graphic videos. The style of video you choose will depend on your brand identity and the message you want to communicate. By using animation, you can create a video that is both informative and entertaining, while still maintaining a professional image. This type of video can help to build trust with your audience and make them more likely to do business with you.

Some of the most popular types of animated corporate videos include:

Whiteboard Explainer Videos

Whiteboard explainers are a type of doodle animation, in which a story is told through simple drawings on a whiteboard. They are often used to explain complex concepts in a simple and engaging way.

Motion Graphics Videos

Motion graphics videos use animated graphics and text to tell a story or convey information. They can be used to explain a brand’s story, product features, or company values.

Character-Based Videos

Character-based videos use animated characters to tell a story or convey a message. They are often used to humanise a brand and make it more relatable to its audience.

Animated corporate videos can be a great way to humanise your brand and make it more relatable to your audience. By using engaging visuals and storytelling, you can communicate your message in a way that is both memorable and effective.


How To Effectively Use Animated Corporate Videos

There are a few key things to keep in mind when creating animated corporate videos:

  • Make sure the animation style is appropriate for your brand. The visuals should be consistent with your overall brand identity.
  • Don’t overdo it. Simple and straightforward is often best. Too much movement or too many flashy effects can be distracting and take away from your message.
  • Keep the video short. Viewers have short attention spans, so it’s important to get your point across quickly. Animated videos under two minutes are typically the most effective.
  • Tell a story. Animated videos are an excellent way to tell a story and engage your viewers. When creating your script, think about how you can effectively communicate your message through a story.
  • Use voiceover to help deliver your message. The voiceover should be clear and easy to understand. It should also be consistent with the overall tone of your brand.
  • Make sure the video is accessible to all viewers. Animated videos can be an effective way to reach a wider audience. However, it’s important to make sure that the video is accessible to all viewers, including those with disabilities.

Animated corporate videos can help humanise your brand, product or service, and – when used effectively – they can be a powerful tool for marketing your business.



How Are Animated Corporated Videos Created?

When you work with a specialised video production company like Vmation, our animated corporate videos are created by a team of skilled animators, designers, and storytellers.

The first step is to understand your brand, what you want to achieve with the video, and who your target audience is. Once we have a clear understanding of your goals, we begin the creative process of developing an engaging story that will resonate with your audience.

The story is brought to life with eye-catching visuals and a range of animations that are designed to capture the attention of your viewers. Our team of skilled animators brings the story to life, creating engaging and visually compelling video content that will leave a lasting impression on your audience.


Animated Corporate Videos With Vmation

If you’re looking for a professional and experienced team to produce your video marketing production, look no further than Vmation. We have a proven track record of producing high-quality videos that get results.

Specialising in corporate video production, we understand the value that animation can have to your company. From attracting potential clients to communicating key messages, animated videos can do it all.

At Vmation, we use the latest animation software and techniques to bring your corporate video to life. Whether you have a specific marketing strategy in mind or need help developing one, our team can help. We’ll work with you every step of the way to ensure you’re happy with the final result.

If you’re looking for an animated corporate video that will make your company stand out, contact Vmation today. We’ll be happy to discuss your project in detail and provide a free quote. Whether you have a clear vision in mind or are searching for inspiration, we’re the team you can rely on for quality video production.