5 Reasons Why Drone Videography Should be part of Your Marketing Strategy
While drone videography may be known as a fun hobby, it can also be a powerful tool for businesses looking to enhance their content marketing strategy. By utilising drone footage, businesses can showcase the size and scope of their location, site, or event in a visually captivating way. If you’re new to drone technology, don’t worry, we’ll bring you up to speed and share five ways that drone videography can revolutionise your marketing efforts.
Here are five reasons why drone videography should be part of your marketing strategy:
- Captivate Your Audience
Drone videography provides a unique perspective that can capture the attention of your audience. Aerial footage allows viewers to see a larger, more comprehensive view of your product, service, or location. With this captivating imagery, your brand can leave a lasting impression on your audience.
- Showcase Your Location
If your business has a physical location, drone videography can help showcase it in a way that traditional videography cannot. Aerial footage provides a bird’s-eye view of your property, which can help highlight its unique features and make it stand out from competitors. This can be especially useful for government, energy and mining industries.
- Create Engaging Content For Your Website
Incorporating aerial shots can add a unique dimension to your website, making it stand out from the competition and create a lasting impression. Drone footage is also highly shareable and can help increase your reach and engagement on social media.
- Differentiate Your Brand
In today’s competitive market, it’s important to differentiate your brand from competitors. Using drone videography can help your brand stand out by providing a unique and memorable way to showcase your product or service. It can also demonstrate that your brand is innovative and forward-thinking.
- Cost-Effective
While traditional videography requires a large production crew and equipment, drone videography can be more cost-effective. With a small team and specialized equipment, drone videography can be completed quickly and efficiently. This can help save your brand time and money while still delivering high-quality content.
Drone videography is a powerful tool that can help take your marketing strategy to new heights. By captivating your audience, showcasing your location, creating engaging social media content, differentiating your brand, and being cost-effective, drone videography should be a key consideration for any marketing plan.
So, take to the skies and elevate your brand with drone videography.
Drone & Aerial Videography
Drone video adds a wow factor to corporate video. The different perspective gives a completely different visual experience, creating a sense of motion and grandeur, which captivates and grabs the viewer’s attention.
Our drone operators are fully licensed, which requires considerable training and certification. A licensed drone operator is aware of location restrictions and will navigate to capture the most engaging content of your surroundings.
Boost Your Engagement with Drone Video
Drone or aerial filming can elevate the content of your video. Drones can get a birds-eye view to capture the essence of a place or an event in an engaging way that helps viewers see a space from a new, broad (and overhead) perspective.
Bringing a fresh perspective to your video production can increase engagement. Studies show that with 80% of videos, people rarely watch more than 20 seconds–no matter the video’s length. Hopefully, utilising drone footage will keep your videos current and exciting, engaging people for longer.
For more information on how to get the most out of your location filming video contact our expert team today.
The Power of Video
Using a combination of video and animation will engage people’s attention and help them retain information: with the right videography and animation, a message that might take 5 minutes to comprehend through a written update can often be absorbed through a 45-60 second video.
