This week, Facebook launched its Watch video streaming service in Australia. Initially rolled out in the US in August of last year, Facebook Watch is their video platform. While we know that the popularity for video content is forever on the rise, this is likely to be a game changer for the social media network.

Facebook Watch places a big emphasis on a personalised experience and is designed to help users “discover new shows, organised around what your friends and communities are watching”. In the media release, Daniel Danker, Director of Product at Facebook said, “Watching video on Facebook has the incredible power to connect people, spark conversation and foster community.”

Facebook Watch provides great opportunities for businesses to engage in a new way with existing and potential customers. With a focus on serialised content and users being encouraged to subscribe to “Watchlists”, brands should consider developing a series of video episodes around a theme or topic that showcases your expertise.

Consider creating videos that show the human face behind your organisation with a weekly “meet the team” video. Ask your Facebook followers what they want to know about your product or service, and then create videos that answer those questions. Provide a behind the scenes look into your company and culture.

The structure and frequency is up to you, but consistent content that speaks to the needs of your audience is critical. A great strategy is to create a stockpile of content in advance so you are ready to publish on a regular basis. And remember, your audience on social media is not the same as on your blog or website.

You can read more about Facebook Watch here.