Video and animation are ideal ways to demonstrate your product to potential buyers or users. At Vmation, we have helped many clients (including software, retailers and manufacturers) develop engaging video and animation content to showcase product features, demonstrate product benefits and educate users through digital FAQs.
(Double-tap to open full screen)
Benefits of Product Demonstration Video
Using video and animation to demonstrate your product replaces the need for face-to-face product demonstrations, allowing you to reach a much larger audience without needing to increase your resources.
Video ensures consistency of message delivery, and most importantly video creates much higher levels of engagement, with studies showing that 74% of customers watching a product demonstration video subsequently bought the product. To find out more about how our team can help you create engaging product demonstrations, get in touch today.
Adding a product video on your landing page can increase conversions by 80%.
For more information on how to get the most out of your safety video contact our expert team today.Read More >
Prove Your Claims
It’s easy to make claims but much harder to prove them. Customers are increasingly wary of products making strong claims and will want to see the product in action. Having a video gives legitimacy to your claim and proves that your product does do what you say it does.
Explain the Key Benefits of Your Product
Since you control every aspect of your product demonstration video, you can achieve an informative tone without being too sales-y. The video is a perfect space to outline your product’s unique selling point while supporting it with video evidence of solving the customer’s problem.
Introduce New Products Digitally
Marketing has moved into the digital space, and having a product demonstration video is an excellent addition to any strategy. Since it’s less forceful and explicit than other sales techniques, people are more willing to watch it, get a sense of the product, and walk away feeling informed and excited about what you’re selling.
Types of Product Demo Video
These videos show the first moments of unpacking a new product. These are usually quite exciting moments and give customers a good look at how they arrive at their door while generating greater interest.
These videos display how to use your product’s features and are incredibly useful to customers who prefer to leave their manual in the box.
Feature videos focus on showcasing a particular aspect of your product. They can get quite in-depth, and you can showcase the various ways customers can use these features.