Marketing in the Age of COVID-19

Marketing in the Age of COVID-19

With social distancing restrictions in place following the COVID-19 alert, media consumption has seen a massive increase. How media is being consumed, however, is noticeably different between each generation group. This is no surprise given that Millennials and Gen Z...

The Neuroscience Behind Video – Why it Works!

Ever wanted to know why people love video content? How video stimulates our minds? And why video is more effective than images and text? We can connect these dots by looking at the neuroscience behind video. As humans, we want to be part of a tribe, and we get this...
Top Video Marketing Ideas for 2020

Top Video Marketing Ideas for 2020

85% of businesses use video as a marketing tool — a 35% increase since 2017. (Hubspot) So you’ve decided on creating a video for your marketing strategy, but after hours of thinking, you still can’t settle on the perfect idea. To help you tackle this issue, we’ve put...
3 Clever Ways Businesses are Using Drone Video

3 Clever Ways Businesses are Using Drone Video

Looking to pizzazz up your video content with a fresh new perspective? Well, you can (literally) with some drone footage. Drone videos have seen some HUGE potential in the corporate space in recent years, particularly as video continues to grow as a preferred medium...

The Evolution of Video Marketing

Video marketing has become the centre of many great marketing strategies for entrepreneurs and businesses, alike. Think Gary Vaynerchuk, Dove’s Real Beauty campaign and Old Spice: “The Man Your Man Could Smell Like” (2010) campaign. Today we’ve become so accustomed to...
3 Easy Tricks to Bump up Your Video With SEO

3 Easy Tricks to Bump up Your Video With SEO

So you have created an amazing video, you have posted it to your site and socials, you sit back and wait for all the love to roll in, right? Well…. Almost! As the popularity of video increases, it can often get lost in a sea of content. So how do we tackle this issue?...
Animation, not just for kids anymore!

Animation, not just for kids anymore!

Animation is not just entertaining; it’s a highly effective learning and branding tool that captures the attention of viewers in less than 1/10th of a second, according to Demand Metric*. Animation has the power to elevate your marketing strategy. If you have a...