5 Ways to Build a Video Culture at Your Company

5 Ways to Build a Video Culture at Your Company

Over the last five years, video has grown tremendously. What was once a “nice-to-have” component of a communications strategy, has become a must-have tool. Between 2016 and 2020, the average video conversion rate has increased from 8.6% to 12.6% in 2020; and despite...
Brand Videos to Inspire You

Brand Videos to Inspire You

Every brand has a story to tell. With digital platforms becoming increasingly cluttered with content, a strong brand presence and identity can break through the clutter and leave a lasting impression.  Your story is a huge part of your brand. People don’t just buy...
Attract, Develop and Engage Staff with Training Video

Attract, Develop and Engage Staff with Training Video

Looking to attract, develop and engage top-quality talent in your organisation? Training videos are a highly effective tool that can do just that. Here’s how you can use training videos throughout your recruitment process to attract, retain and engage your staff. ...
Stand Out in 2021 With Corporate Video

Stand Out in 2021 With Corporate Video

If you are looking to make a mark in 2021, you don’t need all the bells and whistles. Effective brand marketing is less about creating a ton of content, but rather about investing in content that brings in a high ROI. Cue corporate video production. Whilst it may seem...
Our Video Production Team is Back!

Our Video Production Team is Back!

After a warm summer by the beach, and some quality time with our loved ones, the Vmation video production team is back on deck for 2021. We’re ready to serve your video needs – be that corporate video production, animation or DIY video! In case you’re wondering,...
Tips to Elevate Your Video Content Creation

Tips to Elevate Your Video Content Creation

Video content creation – the new buzzword for 2020. Companies are using it, YouTube is filled with it, and with the impacts of the pandemic this year – we have welcomed terms like ‘Zoom’ and ‘video conference meetings’ into our vocabulary of tech things to...
How Testimonial Videos Can Boost Your Business’ Reputation

How Testimonial Videos Can Boost Your Business’ Reputation

Looking to impress prospective customers or employees? Testimonial videos are a great way to reinforce positive messages about your brand. Here are some tips to keep your testimonial videos authentic but effective at the same time.   1. Interview people who are...
Simplify On-boarding with Internal Training Videos

Simplify On-boarding with Internal Training Videos

Onboarding new recruits can be costly in both time and resources. Whilst there are some elements of the onboarding process that are best delivered in-person – such as introducing colleagues and learning where the basic facilities are – there are other...